Continental's comeback from "Worst to First" is an airline industry legend. The airline's new plan, moving from "First to Favorite," calls for expanded reliance on its Teradata system with new real-time business intelligence capability. With its EDW, Continental has changed the way it does business. Using strategic and tactical decision-making analytics, Continental's EDW helps the airline continually alter its models and analyze ways in which the business might be positively changed. Every day, employees study potential cost cutting and revenue opportunities. Everything is questioned. Business analytics helps management dig into regional numbers, country numbers and individual flights to pinpoint successes and problem areas. Action can be taken immediately, ensuring maximum profitability and smooth operations. With the EDW's new business intelligence capability, real-time data is used for tactical decision-making and on-the-spot decisions in five critical areas:

• Customer Management
• Revenue Management
• Flight Information
• Revenue Accounting
• Fraud Detection