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We hope the following articles provide you with new, refreshing ways to examine your business. Wellspring of business value Experts discuss how to start circles of impact—and value—rippling through an enterprise. The value cascade Making ROI dynamic—and keeping it that way—with the Data Warehouse Value Lifecycle Management service offer from Teradata. A metric's journey In search of an enterprise-wide view of ROI. Best practices in ROI Real companies. Real ROI. Real impact. Teradata Business Value Consulting (PDF 359kb) Determine the financial impact of your data warehouse while you monitor key performance indicators and value throughout implementation cycles. The Four-Phased Approach to Data Mart Consolidation from Teradata (PDF 734kb) The Teradata Data Mart Consolidation Assessment can help you evaluate the benefits of consolidating and integrating analytical silos (e.g., databases and applications). Beyond Process (PDF 291kb) Who are our customers? How do we communicate with them most effectively? How do we deliver high-quality product and services at competitive prices? How do we do all this profitably? This white paper can help you get answers to these questions and more. First Up Common Ground: Aligning Business and IT Seven leading business and IT alignment specialists talk about what it means to grow an organization where two mindsets must work as one. Discussion topics include: definition of alignment; is your organization aligned or misaligned? who should lead an alignment initiative? benefits for business and IT; the continuous evolution of alignment. And for the second part of this special story go to Next steps: Transforming the way business and IT interact. Our seven thought leaders continue their discussion on the importance of aligning business and IT. In Action Hudson's Bay Company conquers the information wilderness Flexibility and a thorough knowledge of its business keep Canada's oldest corporation strong through the centuries. Landing the right data: Continental Airlines A top-flight CRM program ensures the customer is king at Continental Airlines. Ahead of the game: Westpac's strategy for CRM success A Teradata platform for data management and analytics is key to the company's winning ways. Industry Perspectives Enterprise business performance management Business intelligence + data warehouse = optimal business performance Hyperion vice president Rich Clayton discusses the value proposition for the fast-paced highly competitive business environment. Building a better supply chain Using the demand-driven supply network to improve efficiency. Enterprise Event Management in Banks Success has been achieved with event management in the marketing arena, and there has been a gradual realization that event management also has application in other areas of banking. Where is that Passenger? Scalable, flexible and analytical technology from Teradata helps airlines make more informed decisions to balance the revenue risk and reward of overbooking. Expert Insights Poor Quality Data … Can Your Company Afford the Risk? Before you can answer that question, you first must know the definition … the basics as defined by industry leader, Dr. Claudia Imhoff. The Synergy of CRM Best Practices and Data Warehousing (PDF 196kb) An interview with Jill Dyché, Partner, Baseline Consulting and Author of The CRM Handbook (Addison Wesley, 2002). If You're Just Measuring ROI, You're Only Getting It Half Right This article is an interview with Martha Rogers, one of the world's leading experts on customer-based business strategies and growing customer value. Gartner Report: Continental Airlines' BI Initiatives Lift It to First Place in Customer Service Continental Airlines consolidated several customer databases into a single strategic data warehouse and business intelligence initiative that helped it become first in its industry for customer service. This example demonstrates how companies can achieve competitive advantage through such an undertaking.

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