he cable industry is on the move. New revenue streams from video on demand (VOD) and PVRs to computers and phone service, are forcing companies to find new and better ways to blend traditional services with digital products. The way cable companies must compete is changing as demand grows for home networks, streaming video, HDTV, VoIP, and other product and service innovations. This means more choice for consumers and more complex product and service offerings.

Cable companies have evolved through market penetration at a regional level. This has resulted in a fragmentation of information to support the needs of the business units. Information required by customer care, marketing, advertising sales, retail sales, B2B sales, and media is tightly aligned with each organization and business unit.

Learn how Teradata can identify business improvement opportunities to help you move quickly to capture data from new transaction sources and integrate that information with traditional business data.