With the core Teradata CRM package, marketers can easily build campaigns, execute communications across multiple channels, and manage customer responses. Teradata CRM Campaign Performance Reports add value to the core package by helping users evaluate results at an actionable level of data. Marketers can:

• Enhance business insight into ongoing campaigns and communications.
• Improve flexibility to measure and adapt campaigns across the enterprise.
• Exploit a single customer view
• Provide consistent ROI measurement
• Use campaign, contact, and response data managed by Teradata CRM, and
• Highlight the value of the overall CRM investment

Reports included are:

• Campaign Planning Analysis
• Campaign Planning Scorecards
• Campaign Monitoring Scorecards
• Campaign Progress Analysis
• Effectiveness by Campaign Response
• Effectiveness by Campaign Financials
• Effectiveness by Campaign Targets
• Campaign Effectiveness Scorecards

Marketing specialists can demonstrate that customer campaigns are delivering tangible value to the business by using these reports.