Teradata, SAP partner to deliver enterprise analytics solutions to their customers

Some Teradata customers have long turned to SAP for enterprise solutions, and SAP customers know Teradata can support any and all enterprise data warehousing requirements. In response to their customers' needs, these industry leaders are combining their consulting, engineering and technical resources to provide enterprise analytics solutions.

SAP has provided analytics for its enterprise solutions with its Business Warehouse (BW) facilities. But when it comes to more advanced data mining that requires a great deal of detailed historical data, Teradata's strengths are evident. Now, from a single environment, users can have access to both the BW capabilities and the detail data in Teradata.

"This relationship is important for SAP because it provides us with a platform that has exceptional price-performance value and will satisfy our customers' growing data volume needs as well as analytic complexity across targeted industries," says Greg Cathcart, industry principle, Pharmaceutical Industry, SAP Americas.

Teradata CTO Stephen Brobst explains the partnership in this way: "Our shared customers have been asking us to work more closely together so that they can have a better integrated analytics solution. We are leveraging the core strengths of Teradata—business intelligence and detail data—with the core ERP strengths of SAP to develop the tools necessary to make both companies' products work together seamlessly."

Teradata and SAP recognize that data comes from multiple sources. Teradata provides a good environment for integrating that data in preparation for analysis with SAP and Teradata applications. The core solution is technically complex, to be sure, but users will benefit from streamlined analytical processing. As Brobst puts it, "Does the customer want to deal with that complication or do they want a packaged solution that does it for them?"

Currently, the partnership is focused on delivering solutions to industries where "lighthouse" customers have been identified, such as telecommunications, travel, financial services and pharmaceuticals. "As time goes by, we'll expand the number of industries that we focus on and deliver a solution against," adds Brobst.

© Teradata Magazine-June 2004