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Profitability Analytics

Teradata Value Analyzer (TVA) improves your profitability analytics by calculating a behavioral-based, enterprise-wide view of value — by customer, product, sales channel or organization. Instead of traditional value averages and summary information, TVA uses detailed activity data to create more accurate measurements of profitability. Insights enabled by Teradata Profitability Analytics solutions not only enhance the quality of your customer relationship and product management decisions, they help your enterprise maximize bottom-line profitability.

Why Teradata Profitability Analytics?
Profitability Built from Detail—Transactions and activities consume cost and generate revenue forming the basis for multi-dimensional views, answering the question "why" and enabling action.

Comprehensive, Flexible and Business Owner Manageable Solution—Profitability measurement evolves over time from simple to more complex—a solution needs to accommodate the initial implementation and evolution—growing as data becomes more detailed and methodology more precise.

Next Generation Activity-Based Costing Methodology—A data-driven approach that minimizes maintenance with key features including transaction-level costing, dynamic cost assignments and extremely flexible modeling.

Teradata Performance and Scalability—Transaction and activity level detail of millions of customers and thousands of products and services on a regular basis (e.g., monthly) takes the processing power of Teradata.

Data Warehouse Based—Data management is simplified and value enhanced as profitability detail (input and output) is integrated with the context (customers, products, channels, etc.) of the business.
Profitability Analytics business value diagram


Business Issues
Find competitive solutions that deliver accurate, real-time business information for faster, better decision making throughout your enterprise. Teradata can help you meet every challenge.
Build more effective marketing campaigns bolstered by a behavior-based understanding of each customer's profitability
A behavior-based view of profitability will clarify your understanding of the activities that drive profitability and empower you to motivate high-value customer behaviors and minimize those that shrink your margins.
Maximize the value of your customer relationships by identifying your most valuable customers
Use a detailed understanding of each customer's revenues, costs and behaviors to more effectively allocate scarce customer service resources.
Enhance your Activity-Based Costing process by incorporating the profitability impacts of external actions
Teradata Value Analyzer includes comprehensive Activity-Based Costing (ABC) capabilities that help you identify the actions necessary to improve profitability across the business.

"The effective and efficient use of Teradata technology enables RBC to provide the right information to the right people at the right time to make the right decision."

Art D'Silva, Senior Manager, Information Architecture & Strategies
Royal Bank Financial Group

Services

Teradata offers a Comprehensive Services Portfolio to help you leverage the power of your enterprise data warehouse and maximize your ROI. Count on our services teams to deliver a unique combination of data warehousing and business intelligence experience, deep industry knowledge and a proven track record of providing workable solutions to a wide range of companies and industries worldwide. From creating a customized solution to unparalleled assistance and support, Teradata can help you compete in the global marketplace.

Features
* A Holistic View of Profitability
* Customer Profitability On-Line Web Seminar
* Teradata's Randy Lea talks with B-EYE-Network about Enterprise Intelligence podcast


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RBC Stands Out Among Competitors

Teradata Value Analyzer helps RBC increase marketing response rates by up to forty percent.

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