Solutions > Profitability Analytics
Profitability Analytics
Teradata Value Analyzer (TVA)
improves your profitability analytics by calculating a behavioral-based, enterprise-wide view of value — by customer, product, sales channel or organization. Instead of traditional value averages and summary information,
TVA uses detailed activity data to create more accurate measurements of profitability. Insights enabled by Teradata Profitability Analytics solutions not only enhance the quality of your customer relationship and product management decisions, they help your enterprise maximize bottom-line profitability.
Why Teradata Profitability Analytics?
Profitability Built from Detail—Transactions and activities consume cost and generate revenue forming the basis for multi-dimensional views, answering the question "why" and enabling action.
Comprehensive, Flexible and Business Owner Manageable Solution—Profitability measurement evolves over time from simple to more complex—a solution needs to accommodate the initial implementation and evolution—growing as data becomes more detailed and methodology more precise.
Next Generation Activity-Based Costing Methodology—A data-driven approach that minimizes maintenance with key features including transaction-level costing, dynamic cost assignments and extremely flexible modeling.
Teradata Performance and Scalability—Transaction and activity level detail of millions of customers and thousands of products and services on a regular basis (e.g., monthly) takes the processing power of Teradata.
Data Warehouse Based—Data management is simplified and value enhanced as profitability detail (input and output) is integrated with the context (customers, products, channels, etc.) of the business.
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"The effective and efficient use of Teradata technology enables RBC to provide the right information to the right people at the right time to make the right decision."
Art D'Silva, Senior Manager, Information Architecture & Strategies
Royal Bank Financial Group
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