Teradata

MIAMISBURG, Ohio — Teradata Corporation (NYSE:TDC) is the world's largest company solely focused on data warehousing and enterprise analytics, announced today that Hallmark Cards, Inc., the industry leader in greeting cards, gifts and a range of personal expression products and services, was recognized for leadership in "Customer Intelligence" by Computerworld magazine. Recognition was given at the recent Teradata PARTNERS User Group conference in Las Vegas. Judges evaluated and ranked finalists and winners in categories according to substantiated Enterprise Intelligence solution achievements based on this criteria: Strategic importance and positive business impact Substantial customer impact (i.e., service, retention, acquisition, innovation) Provides a strategic advantage to the business while anticipating and accommodating the deployment of future enterprise intelligence initiatives Financial return and measurable payback (returns on investment, assets, resources) through the creation of revenue opportunities or cost savings Addresses challenges of data management, information access and analysis and provides a foundation for better business decisions

DeAnna Blair, marketing project leader for Hallmark, accepted the Computerworld award.

Using Teradata, Hallmark gathers daily point-of-sale information, including purchases from millions of loyalty card holders. "We operate in a complex, customer-driven business which requires a data warehouse like Teradata that is capable of handling extreme analytic requirements and mixed-query workload management," Blair said. In addition to its data warehouse, Hallmark is a user of the Teradata CRM software application. "Teradata and its CRM software enable Hallmark business users and retailers to gain more value from the data, leading to better decisions and ultimately, better marketing ROI."

"Retailing is all about having the right product in the right place at the right time for the right customers," said Ed Dupee, Teradata retail industry vice president. "Hallmark is a virtual showcase of customer intelligence for precision relationship management. We congratulate Hallmark on this important award recognition."

The Teradata Purpose-Built Platform Family is globally recognized for leadership in capturing and analyzing business information to drive better, faster decisions by providing a complete view of the business and the agility to create a sustainable competitive advantage.

Teradata's presence in the retail business includes but is not limited to such organizations as Ace Hardware, American Eagle Outfitters, Carrefour, COOP Norden, Cortefiel, Groupe Casino, Limited Brands, JC Penney, hhgregg, Hudson's Bay Company, Isetan, Lowe's, Lunds, Macy's, Migros Switzerland, Overstock.com, Sheetz, Timberland and Winn-Dixie — the world's leading hypermarket, supermarket and discount stores across North America and the world.

For more information about Computerworld's Enterprise Intelligence Awards Program, please visit http://www.enterpriseintelligenceawards.com/.

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