“We get queries back a lot quicker-within minutes. Before Teradata, you'd have these queries that would take hours."
Rupert Blackley, Campaigns Consultant, British Airways
British Airways
British Airways is one of the largest airlines in the United Kingdom. To save costs and improve efficiency, British Airways decided to overhaul its Oracle-based data warehouse and customer relationship management system.
Now information from across the organization is consolidated in the Teradata-based Integrated Commercial Warehouse. British Airways can now centrally and efficiently manage global marketing and customer communications. They can also combine operational and analytical customer management to achieve faster response to events and better customer segmentation.
In addition, the Teradata Customer Relationship Management solution has enabled British Airways to reallocate personnel to create, run and manage customer communications and avoid overbooking.
