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Overstock.com

From Startup to Enterprise

After two years of technology upgrades and stabilizing its business, Overstock.com is ready for the next step.

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"One of the insights into the business has been just analyzing our pricing data. And one of the biggest things Teradata's allowed us to do is really take a much more analytical approach at how we are pricing our products."

Sam Peterson, Vice President and CTO, Overstock.com

Since its creation in 1999, Overstock.com has expanded its online offerings of closeout brand-name merchandise and set the goal of achieving at least 60% growth each year.

Overstock.com has adopted new technologies to keep pace with this ambitious goal by transforming its supply chain and inventory management, marketing campaigns and overall operations. At the center of it all is Teradata technology, including:

"At a time when our business is rapidly evolving, we require the agility, speed and focus of Teradata's scalable information environment to more closely understand and effectively engage our customers across product lines at the point of decision and interaction," said Shawn Schwegman, Vice President of Technology at Overstock.com.

 

Next Steps

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Active Data Warehousing and CRM at Overstock.com.
Learn how Overstock.com uses its system not only for product pricing, but for an email marketing strategy that gave them a 50% lift in revenue.

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