Winn-Dixie faced a daunting challenge of sorting through a mountain of customer data to serve its tiniest customers. Several Winn-Dixie faced a daunting challenge of sorting through a mountain of customer data to serve its tiniest customers. Several Teradata Customer Relationship Management modules were called on to support its Baby Club loyalty rewards program, including:
Communication Manager: In a single easy step, Winn-Dixie determined which households qualified to membership specifications, held control groups based on certain criteria, clipped club membership to desired quantities, and generated output files.
Personalization Rules: Every two weeks, SQL statements were run to contact customers whose children have upcoming first birthdays with personalized greetings.
Cross-Segment Analysis: Teradata gave Winn-Dixie a deeper understanding of the purchasing habits of Baby Club members via periodic, recurring analyses based on children's ages, household count, dollars spent, trips made, units purchased, etc.
SQL Assistant: Coupon offers were fine-tuned based on the coupon redemption rate with custom SQL.
