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Haggen

Marketplace of Ideas: Haggen Takes a Fresh Approach

Since its first store opened in 1933, grocery retailer Haggen, Inc. has wowed customers and industry analysts alike with fresh ideas – which include being the first store in the Northwest region of the U.S. to offer a self-service meat counter and the first U.S. grocery chain with an in-store Starbucks Coffee.

In 2006, Haggen implemented a data warehouse from Teradata. The results have exceeded expectations and "changed the language" of the entire company for the better, says Haggen Vice President and CIO Harrison Lewis. "I chose Teradata because I look at the whole area of business intelligence and data warehousing from the standpoint that it is not a destination, it's a journey," says Lewis. "And as the organization grows and improves its understanding, we need to have an infrastructure in place that is flexible enough to accommodate that growth." 

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"I also chose Teradata because they were interested in our business, interested in what we're about, and they saw that there was a value proposition for them beyond just making a sale." 

Harrison Lewis, Vice President and CIO, Haggen, Teradata Magazine, 2008

Siloed systems and manual information-gathering processes hindered Haggen’s day-to-day business operations, making detailed trend analyses nearly impossible. Haggen met these challenges by deploying an enterprise-wide business intelligence and data warehouse solution based on the ARC retail business intelligence solution and the Teradata Warehouse.

This has enabled enhanced reporting and provided business intelligence (BI) capabilities across the enterprise to facilitate information gathering in near-real time. The system tracks highly granular data from point of sale and other systems to enable robust reporting, analysis, and planning.

"The retail-specific capabilities of ARC and the high performance of Teradata have given our business managers a powerful platform for retail analysis to aid their category management, operations performance, and inventory management decision-making processes," says Haggen Vice President and CIO Harrison Lewis. "In our highly competitive business, we have to respond to the market very quickly and cost effectively, and this solution has made it possible for us to do just that."  

 

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Retail Trends in Data Warehousing
What is customer-centricity, and how will it change the way retailers operate in the future? Learn how you can use technology to gain deep customer insight, create a winning strategy, accurately measure results, and ultimately grow your bottom line. 

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