Gjensidige is one of Norway's leading limited liability mutual insurance companies, and enjoys a healthy 30% market share. However, growing competition from numerous new players made Gjensidige seek a more customer-centric approach to maintain its leadership position – and the company turned to Teradata to enhance sales and marketing initiatives and boost customer focus efforts.
Gjensidige began by incorporating a data warehouse and Customer Relationship Management (CRM) solutions from Teradata. Kari Opdal, the company's head of CRM, cited Teradata's strong rules-based engine as a major asset in this effort.
Today over 600 sales representatives use Gjensidige's Teradata system daily to gain a better understanding of customer needs and initiate focused communications, as well as performing various types of customer segmentation. Gjensidige has also used Teradata to build a successful customer loyalty program and is working to add more distribution channels to its mix.
