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Brinker International

Teradata and Brinker International: Your Data is Served

Before Teradata, Brinker's system focused on operational data collected by a POS system in each restaurant system which collected a lot of data including sales transactions, cook times, and time cards. This data was pulled every night and loaded into the company’s warehouse – a process which proved fairly successful in capturing data – but didn't meet Brinker’s needs for actually analyzing and reporting it.

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"We run a relatively small IT shop and didn't have a lot of resources to throw at setting up a new system. So one of the things we looked at was ease of maintenance, support and stability of the platform. In this regard, Teradata has proven itself time and again in the retail and food service industries."

Kenny Sullivan, Director of Business Intelligence, Brinker International, 2007

Chances are you’ve dined recently at a restaurant operated by Dallas-based Brinker International, one of the nation's leading casual dining chains which operates more than 1,300 restaurants and serves more than a million customers a day, including:

  • Chili's Grill & Bar
  • Maggiano's Little Italy
  • On the Border Mexican Grill & Cantina
  • Romano's Macaroni Grill

Brinker began exploring new approaches to business intelligence (BI) for its massive enterprise in September 2005. The company sought a stable, scalable platform that could be the core of their data warehouse, could provide more open access support, and had the ability to satisfy ad-hoc query requirements against large volumes of data. Brinker looked at an all-star field of vendors including Microsoft, Oracle and Netezza before selecting Teradata.

According to Kenny Sullivan, Brinker's Director of BI, several factors made Teradata the logical choice. Another benefit was the Teradata Logical Data Model, which helped Brinker speed up the development cycle.

 

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Operational Business Intelligence or Bust!
Teradata helped Brinker find new ways to keep customers coming back for more by improving efficiency from the kitchen to the boardroom with advanced data analysis and reporting capabilities.

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