Discover Financial Services (DFS) is a leading credit card issuer and electronic payment services company with one of the most recognized brands in U.S. financial services. The company operates the Discover Card, America’' cash rewards pioneer. Its payments businesses consist of the Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation’s leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in 185 countries.
DFS created an Enterprise Data Warehouse(EDW) based on Teradata technology, and the company uses SASfor business analytics. With the Teradata/SAS environment, Discover's business teams, including Pricing, Risk Management, and New Accounts can deploy their valuable business models and strategies into operational environments faster. DFS can now more effectively respond to changing market conditions and more quickly gain insights into customer lifecycle decisions.
The system resulted in higher revenues, expense takeout and improved customer satisfaction at DFS. Not only can company analysts better identify customer and market trends, but IT better serves the business through data generation and rapid implementation of services and solutions.
