Anschutz Entertainment Group (AEG) is one of the top sporting, entertainment and hospitality companies in the world. Franchises owned by AEG include:
- Los Angeles Kings (NHL)
- Four Major League Soccer franchises
- David Beckham Academy
- AEG Live, a collection of companies dedicated to producing, promoting and presenting world-class live entertainment
AEG's enterprise data warehouse from Teradata provides insight into customer behavior, venue performance and marketing spending while enabling more efficient and effective cross-selling. This has enabled AEG to:
- Triple its customer base and quadruple e-mails
- Centralize all customer and marketing data — including ticketing, e-mail and telesales
- Provide visual business intelligence tools for more effective analysis and marketing
- Support accelerated business growth
