Before developing an enterprise data warehouse from Teradata, each system in Union Pacific had its own set of data that it gathered. Matching related data from different subject areas and systems was difficult at best, impossible at worst, and prevented the company from gaining valuable enterprise-wide customer knowledge needed for superlative service in the highly-competitive transportation industry. By contrast, today at Union Pacific:
- The bill resolution system manages freight bills that are outstanding by 45 days or more
- Marketing managers use the patterns they see within the data to analyze business trends, develop marketing programs, and make better business decisions
- E-commerce has become a viable part of day-to-day business, giving the railroad company the ability to provide generic price quotes for shipments between points to its external customers
