Matsuzakaya implemented an Enterprise Data Warehouse from Teradata to consolidate key Customer Relationship Management data.
For the first time, top management gained an accurate view of the company's performance at the enterprise, store and department level. Floor managers in charge of sales promotions and inventory use this business intelligence to create more effective floor layouts.
Matsuzakaya sources comment that the company has now gained a “bird's-eye view,” enabling management to look down into the streets from above. Management has come to see that it is efficient to build a mechanism to reach product information by drilling down from the top.
The Teradata Data Warehouse has also enabled Matsuzakaya to begin more aggressive one-to-one marketing, including in some cases even birthday gifts for high-value customers.
