In 2007, Lund Food Holdings was seeking a single data source and business intelligence platform that would bring their corporate data into an integrated repository to provide consistency and accuracy across a broad spectrum of business dimensions, including the supply chain, as well as customer service, sales and marketing data.
Lund selected an enterprise data warehouse from Teradata due to Teradata's proven experience in our industry, impressive methodology, and comprehensive solutions focus.
"Teradata is unique in its ability to offer an integrated solution platform for database analytics, business applications and services in a single scalable environment," said Tres Lund, Lund Food Holdings' Chief Executive Officer. "With the new data warehouse in place, we'll have relevant, detailed insight for clear understanding of market opportunities as well as the actions we need to take to further improve our business performance."
