In the fiercely competitive DVD industry, 40-45% of retail sales are generated during the first week of a DVD release, so companies get only one shot at forecasting product demand correctly.
Accurate demand forecasting is crucial to Warner Home Video's success, which is why the company turned to an enterprise data warehouse from Teradata to:
- Consolidate data and provide an enterprise view to the sales and marketing team
- Load unit sales from retailers daily so data is never more than 24 hours old
- Return projections in just over an hour
- Increase forecasting accuracy within 5% of actual sales
