Corona Direct is the major auto, fire and funeral services direct insurance provider in Belgium and a longtime Teradata customer. The company deployed an enterprise data warehouse from Teradata to provide operational intelligence for its customer service representatives.
Corona Direct's system delivers strategic analysis to back-office decision makers while supporting operational intelligence to front-line users. The data warehouse offers fast access, high availability, event monitoring, integration within the enterprise and ease-of-system management.
With a complete, up-to-date view of the customer's activities, Corona Direct customer service representatives are able to efficiently react to questions and proactively make personalized offers for new products and services. Corona Direct also uses Teradata to provide decision support in its direct mail programs, which has helped the company reduce direct mail costs by 30%.
