Over the past six years, St.George Bank has experienced exceptional growth in revenue and profitability while increasing customer satisfaction and its share price.
Key to this customer-focused strategy is the bank's Group Data Warehouse (GDW), a state-of-the-art tool that provides the data that employees need for faster, more effective decisions and continued customer service excellence. The GDW, based on an Enterprise Data Warehouse from Teradata platform and tools provides information and analysis to every department in the bank, including:
- Supporting customer service and knowledge
- Cost reduction
- Regulatory requirements
- Risk management
- Analytics by product, channel, and geography
- Increased profitability
Teradata Customer Relationship Management is also helping St.George Bank:
- Increase the number and profitability of customers
- Provide better customer service
- Credit-scoring models establish credit cards and spending limits
- Decide which products and services to offer individual customers
- Analytics predict and understand customer behavior
- Maximize loyalty and minimize defections
