Westpac's CRM program, Program Reach, is ahead of schedule, ahead on anticipated benefits and right on budget. Powered by Teradata Customer Relationship Management technology, Program Reach is driving Westpac's cross-channel, integrated customer management and event-based customer contact system, which draws data from all of Westpac's source systems to create a holistic view of each client, including referrals, service requests and sales opportunities. With the scripting capabilities available through the system, bankers can now introduce relevant offers to customers with a higher probability of acceptance.
