With more than 500 stores across Canada, Hudson's Bay Company once generated a tremendous amount of data spread across a number of operational systems.
Implementation of a centralized enterprise data warehouse from Teradata combined with Teradata Database Query Manager, Teradata Priority Scheduler, Teradata SQL Assistant, Teradata Manager and Teradata Visual Explain has given HBC a 300% ROI in data warehousing technology.
Hudson's Bay Company fights fraud by combining the strengths of their Teradata system, business intelligence and integration with its POS system to create an electronic link between customer purchases and returns. Within five months of its enterprise-wide deployment, the fraud reduction solution lowered losses enough to deliver a 100% ROI.
Teradata has dramatically improved promotions for Hudson's Bay Company by ensuring the right inventory is in the right location at the right time. In addition, inventory and buying decisions are now made based on analysis of detailed transaction data, and market basket analysis has uncovered product affinities that have led to more effective promotions.
