In 2004 Polkomtel migrated to an enterprise data warehouse from Teradata to better serve the company’s 10 million-plus customer base in Poland a move that gained Polkomtel:
- Improved scalability
- Fresher data
- Common access to users for making ad-hoc queries
- More effective access to and analysis of historical data
- Ability to calculate lifetime value of customers
- Revenue assurance capabilities
"As the business side is better able to access all of the data and drill down into it, they also develop a better understanding of what needs exist to add information," says Jaroslaw Bartosik, Polkomtel's Data Analysis and Decision Support Team Manager. "The result is that we are all talking much more precisely about the future, about what we need to add and what we want to achieve."
