Caixa Galicia's Teradata CRM portfolio was chosen through a highly competitive selection process. Now the bank can better analyze and personalize communications with its growing customer base. Caixa Galicia had previously implemented an enterprise data warehouse from Teradata and Teradata Value Analyzer, which provides insights based on detailed profitability analysis.
The bank's evolution of profitability can be sorted into three parts:
- Integrating the contract profitability at branch level
- The ability to help concrete business — for example, credits cards — scheduled for completion by the end of 2007, which will allow for profitability-driven evaluation of each bank branch
- Integrating the direct and indirect costs of servicing each client into the detailed profit and loss (P&L) analysis, scheduled to take place in 2008
One current pilot project involves 50 managers, each of whom will use Teradata Value Analyzer to set margins for line-of-credit renewals within his or her own portfolio of 40 to 50 companies. The managers will be able to use information on the actual internal costs of funding each product — information that was previously unavailable.
