The enterprise data warehouse from Teradata that houses Meredith Corporation’s consumer database of over 85 million names one of the company's most valued resources helps its marketers better serve a growing customer base that includes two-thirds of U.S. households.
The breadth and depth of this data, along with its Teradata Customer Relationship Management (CRM) tools, enables Meredith to customize offers for specific customer segments with pinpoint accuracy.
Meredith Corporation publishes 200 special-interest publications as well as 26 well-known magazines, including Better Homes and Gardens, Ladies' Home Journal, Parents and Family Circle to name a few.
