Teradata

Sabre

Teradata and Sabre: Driving Innovation with Business Intelligence

Teradata gave Sabre access to historical data, which gave the company the ability to put transactions into the operational setting based on customer preferences and create a customized package. Teradata is the only solution Sabre has found that can perform both the traditional analytical work as well as that tactical work to handle a mixed workload.

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"The ability to create a more personalized, relevant experience for the customer is a major goal at Sabre. In a nutshell, it's the marriage of the historical context of the party to the events that are occurring in real time, and that's the union that happens with the operational systems accessing the historical data in the active data warehouse."

Michael Hawkins, Director of Data Warehousing, Sabre, 2007