Teradata

The growth of the Internet, mobile sales channels and social networking makes recognizing your customers across multiple touch points a challenge. In addition, most companies have customer data in multiple, disparate systems that are not integrated. Managing these issues to really know your customers helps you quickly resolve critical challenges such as customer value, acquisition, growth and retention while enhancing your ROI.

Teradata Customer Management provides more relevant conversations with your customers, which lead to more profitable, satisfying and longer-lasting relationships by harnessing a powerful combination of advanced analytics and marketing communication features. Based on the robust Teradata database engine, Teradata offers these critical components of marketing effectiveness:

• Campaign Management
• Marketing Resource Management
• Offer Management
• Active Analytics
• Integrated Web Intelligence
• Interaction Management
• Communication Management