November 11, 2009
Too many companies think slow -- outside the data warehouse box -- when it comes to advanced analytics. Despite the consensus that analytics must be operationalized to reap full value and benefit, most companies are still dealing with excessive data management, movement, redundancy, and complexity - leading to best case tedious processes that take far too much time and cost in today’s environment and worst case to average conclusions leading to average business decisions
Today, it pays to think, move and act fast… really fast, which means thinking inside the box, analyzing analytics models inside the database. On this topic, two press releases issued just days ago from the Teradata-SAS partnership have huge implications for every company that competes on analytics.
- With the new releases of Teradata 13 and SAS 9.2, several key SAS procedures can execute in Teradata – further expanding the world’s best value proposition for accelerating queries and delivering maximum analytic performance.
- SAS and Teradata continue to build our joint customer base: over 350 engagements in 24 months, and growing. The partnership has a strong lead over other vendors in this space who recently have attempted to make “just as good as claims” about their new in-database capabilities.
- The new SAS-Teradata analytic think tank with Elder Research will provide companies with unmatched resources – real, live, cutting edge analytics leaders – to advise on brilliant new approaches and opportunities in data mining. In the Business Analytics Innovation Center, companies will learn how to make new inferences from currently unknown facts and quantify and score underlying critical future trends or patterns in their business that today go unnoticed. The Center will have a visionary lab for pilot programs, analytic workshops, and proofs of concept for prospective customers.
Thinking inside the box: it’s becoming a source of higher intelligence and competitive advantage. But don’t just take my word for it. Read what a leading IT firm has said in the Forrester Research teleconference, In-Database Analytics: Transforming The Data Warehouse Into The New Analytic Application Server, hosted by senior analyst James Kobielus:
"In-database analytics has a strong return on investment and the Enterprise Data Warehouse (EDW) is an optimal platform for in-database analytics as a reusable application. In-database analytics cuts costs by allowing data mining specialists to consolidate analytical data marts into the EDW, reduces bandwidth utilization by eliminating the need to move massive analytical data sets to and from EDW, and shortens time to build, execute, deploy, and optimize predictive models by leveraging EDW horsepower."
James’ words, not mine – but I couldn’t have said it better. The point: when your business needs high intelligence delivered at the speed of light, it’s time to start thinking inside the box.
Darryl McDonald

The Teradata team was busy with announcements last week at the annual PARTNERS User Group Conference – from the world’s first solid state data warehouse appliance to new Cloud Computing and vertical industry offers. The headlines below give you other highlights of media coverage of the PARTNERS Conference story. Check out the stories below, and go to www.teradata.com for more on the new announcements.
Since PARTNERS 2009 took place in Washington, D.C., we had government-focused sessions and an event at the National Press Club for government-focused media. Here are a few of the stories:
National Press Club Luncheon: The Role of Technology in Achieving Government Transparency from Teradata on Vimeo.
We ended the week with a great article in Barron’s Magazine. I guess this headline refers to pterodactyl, the flying dinosaur. Actually, the only thing Teradata and that dinosaur have in common is Greek roots for the names. But that’s OK – I loved the Barron’s article. Just read the first couple of paragraphs and you’ll see why:
- Sounds Like a Dinosaur, but It’s No Small-Brainer
“Thousands of technology geeks representing some of the biggest companies in the world gathered at a convention center in Washington last week to swap stories, compare notes and make wish lists about their experiences with data warehousing and analytic software applications. Oh, and they had something else in common: they are all clients or partners of Teradata , the undisputed leader in the field of business intelligence. Known as the Partners Conference, the event is the world's biggest confab for data-warehousing and data-mining specialists. Some of Teradata's biggest competitors, including Oracle (ticker: ORCL) and International Business Machines (IBM), ponied up big bucks for the chance to impress the attendees last week -- at the 24th annual meeting of what started as an informal user group of about 25 people.
“In the 30 years since it was incorporated, the result of a collaboration between researchers at CalTech and the technology group at Citibank, Teradata (TDC) has been helping companies gain a competitive edge by analyzing the raw data from their business operations, identifying inefficiencies and providing solutions using super-fast and super-sophisticated software applications.”
If you want to read more about all the announcements we made last week, check out our Conference Newsroom – a lot of good info here on customer wins and partnerships as well.
I’ll share more highlights in another posting, but as you can tell, we had a great event. Look forward to 2010 in San Diego!
Darryl