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Teradata Relationship Manager for Mobile

Customers Expect Smarter Conversations: Using Customer Insights to Drive Intelligent Dialogues through New Channels

As product life cycles shorten and new companies appear, organizations must use as a differentiator customer service – a redefined, broadened customer service that encompasses how customers feel and behave during and after each interaction. In short, what will count in the future is the customer’s experience.

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The mobile channel is quickly becoming the fourth major channel for retailers to use in connecting with customers and doing business. Mobile phone subscribers already outnumber internet users 3 to 1 globally. Through our Enterprise Data Warehouse, Teradata Relationship Manager (TRM) application, and mobile gateway partners, Teradata is uniquely positioned to deliver some amazing results including:

  • Double-digit response rates to mobile messaging
  • Up to four times higher response from mobile over print
  • Ability to obtain new customers in the 18-34 year segment (particularly males and hard-to-reach customers)
  • Up to two times lower messaging production costs with mobile

Teradata already provides you with valuable insight on customers and interactions from touchpoints across the enterprise. Now the mobile version of TRM leverages this information for the mobile channel to help you deliver more relevant, timely, personalized, and desired communications, content, and promotions through SMS text messaging, mobile couponing, ticketing, discount promotions, and more. And TRM for Mobile does it smarter!

Features & Benefits

Teradata Relationship Manager for Mobile can:

  • Deliver a seamless closed-loop marketing process across all channels including mobile
  • Provide cross-channel management of all your communications via the ‘corporate memory’  
  • Maximize the customer’s perceived value while carefully managing costs
  • Capture and leverage customer data, interactions, and transactions
  • Build and send relevant, timely, and desired mobile content
  • Integrate content and data capture with multiple channels and customer touchpoints
  • Embed intelligence into every message to each customer based on their preferences and past behavior

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Primary Components

Teradata Relationship Manager for Mobile consists of:

  • Teradata Data Warehouse or corporate memory for all customer data and transactions
  • Customer Analytics and Segmentation (Teradata CRM and Warehouse Miner)
  • Rules Engine Definition and Contact Optimizer (TCRM Optimizer and Rules Manager)
  • Optimization Execution (TCRM Rules Manager and Contact Optimizer)
  • Intelligence-Based Offer Setup and Content Management (Mobile messaging definition and execution for various touchpoints such as mobile and POS)
  • Touchpoint Delivery and Real-Time Customer Dialogue and Decisioning (POS, ,mobile phone, traditional channels)

Related Business Needs

Discover how these additional Teradata products can boost productivity and efficiency across your business:

Teradata Business Intelligence
Teradata Customer Relationship Management 
Teradata Master Data Management 
Teradata Financial Management

Review Business Needs

Next Steps

Serving the Digital Customer: A Media Roundtable Discussion (Part 1)

This engaging media roundtable explores the use of mobile technology as a customer interaction channel and the use of advanced data warehousing systems to manage the complex interactions.

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How can we help?

Contact us for insight and answers to your questions.

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