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Nishi-Nippon Railroad

Teradata and Nishi-Nippon Railroad: Growing with the Community

Nishi-Nippon Railroad began to see a decline in the number of customers using its passenger trains and bus service. Seeing an opportunity for new business growth, the company selected a Teradata Database to serve as the information platform for an innovative new service using the Nimoca card, a smart card service used for both travel services and for shopping at local retailers. Accessing data from the Teradata system, the company better understands customer behavior, creates more effective marketing campaigns, and improved customer service.

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"The Teradata solution is used by many department stores as their data warehouse system and shows an excellent track record of performance… We knew we could expect to build an excellent system based on a wealth of analytical know how…"

Masataka Sugimoto, Section Manager, Nishi-Nippon Railroad, Teradata Magazine, 2009

Nishi-Nippon Railroad Ltd. (Nishitetsu), based in Fukuoka, is one of Japan's major railroad companies, established 100 years ago. Serving the people in northern Kyushu, Japan, Nishitetsu is in a wide array of businesses, including the railroad, bus route, real estate, air cargo, and recreation service industries.

Nishitetsu implemented a multi-terabyte information management system from Teradata and Teradata Database software to support the launch of its innovative smart card system called Nimoca. This intelligent system is considered the first of its kind in such a large scale in the nation. Supporting both travel and retail customers, the data-centric environment provides detailed data visibility and enhanced business insight for both increased customer satisfaction and business growth.

More than 100,000 cards are in circulation and being used by 650 member stores and 1,250 electronic-money terminals. Data volumes are expected to reach 1 million data items per day.  

 

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The Teradata Database Scalability Story
The Teradata Database is inherently scalable and has unique characteristics. Like Nishi-Nippon, customers around the world are drawn to the linear scalability provided by Teradata. 

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