Teradata

Discover the Factors that Drive Significant Customer Transactions and Then Act to Predict and Multiply Them

Teradata® CRM Pattern Detection is similar to a market basket analysis but performed over time with a panoramic view of purchase patterns which can help predict future customer behavior. Like a market basket analysis, this module helps to identify common product purchase combinations. However, the marketer’s insight and control are expanded with Pattern Detection because of its ability to evaluate a product purchase at a single point in time, examining patterns of activity leading up to the purchase, and activity that follows it.

The primary benefit of Teradata CRM Pattern Detection is the ability to find a predictive path leading up to a purchase or equally important insight, resulting in better understanding of a customer’s modified behavior because of that purchase. For example, a marketing analyst might learn what leads to a customer’s purchase of a specific hand tool. Is it the result of previously purchased accessories prior to the hand tool purchase, or is it driven by some other cause, like a promotion or other purchase? Likewise, marketers can learn from customer behavior after the purchase of the hand tool to guide future customers in the same situation through the lifecycle. With the insights gained from Pattern Detection, your chances of predicting and shaping your customer’s future purchases are enhanced. What’s the next most likely purchase in this customer’s behavior pattern? Find out fast with Teradata CRM Pattern Detection.

Reasons to Choose Teradata CRM Pattern Detection

• Analyzes data patterns to offer predictive insight, e.g. what products do customers typically purchase with other products over time
• Enables flexibility in the creation of the analysis by allowing marketers to select the intervals to be analyzed before and after “ground zero” as well as the number of days in the interval
• Extends market basket analysis across purchases over periods of time using any level of the product hierarchy and any product in the database
• Compares two different pattern detection analyses in side-by-side charts
• Creates new segments by targeting groups of customers directly on the charts through easy point and click action
  
  
  
  
  

Teradata CRM Solution

Teradata CRM is a leading analytical CRM solution with exceptional optimization capabilities being used by premiere companies in retail, financial, telecommunications, transportation, and e-commerce industries. It includes seven critical areas of functionality: Marketing Resource Management, Communication Optimization, Campaign Management, Offer Management, Interaction Management, Actionable Analytics, and Single Customer View. These tools analyze, model, and predict customer behavior while planning and automating personalized dialogues with individual customers across all channels.

Choose Teradata CRM analytics and your users will have fingertip-fast access to the business intelligence they need to quickly and accurately understand, target, and serve customers across every channel, product, location, and attribute. Combine high-IQ analytics with Teradata CRM’s award-winning optimization capabilities and you extend your business intelligence with timely, personal, and relevant communications. Your marketers will engage individual customers across all channels in terms of their explicit preferences, behaviors, and personal interactions. The result? Profitable customer relationships, measurable business value, and competitive advantage.

For more information about the Teradata suite of Customer Management solutions, contact your Teradata representative.