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Cybersecurity: Locks are Fine, Alarms Better
The article, written by Frank Konkel of 1105 Media, describes how the same types of big data that help fast-food chains and retailers keep customers happy are now integral to very-public surveillance efforts employed by the intelligence community. For federal agencies, one of the most attractive uses of big data and the accompanying analytics it allows for may be in the realm of cyber defense.
The next big bang
Combining online and offline customer data sparks explosion of new business insights. 
What is big data?
It’s going mainstream, and it’s your next opportunity.