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Beyond Surface-Level Social Media: Using Analytical Assets for Generation-Next Marketing
Exclusive
Explores key trends that are are shaping the future of enterprise social media and shifting the balance of competitive advantage to early adopters.
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Big Data Analytics in Cyber Defense
Exclusive
The purpose of the Big Data Analytics in Cyber Defense study sponsored by Teradata and conducted by Ponemon Institute is to learn about organizations’ cyber security defenses and the use of big data analytics2 to become more efficient in recognizing the patterns that represent network threats.
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Hadoop and the Data Warehouse When to Use Which
This joint paper by Cloudera and Teradata describes the strengths and differentiations between Hadoop and the Data Warehouse. Suggestions are provided where the two overlap in functionality -- when to use which product for a workload.
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Harnessing the Value of Big Data Analytics - How to Gain Business Insight Using MapReduce and Apache Hadoop with SQL-Based Analytics
Exclusive
If you’re thinking about the best way to incorporate Hadoop into your analytical environment, check out this new white paper.
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Leveling Up on Loyalty Capturing ROI from Customer Experience Management
Exclusive
Airlines can build on their existing framework for loyalty by measuring customer value, correlating to customer experience, and designing experiences to drive value growth.
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Putting All Your Eggs in Three Baskets
Exclusive
This paper pinpoints the different choices for big data analytics. It covers Hadoop, data warehousing and hybrid systems such as the Teradata Aster MapReduce Platform.
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Teradata Enterprise Risk Intelligence for Fraud and Financial Crimes Prevention – Part One
Exclusive
Big data analytics can be an incredibly powerful addition to your faud prevention and detection arsenal. Learn why and how in part one of this white paper.
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