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TitleFile Type
Attribution Methods and Models: A Marketer’s Framework
Exclusive

This paper, written by John Lovett of Web Analytics Demystified, sponsored by Teradata Aster, explores how cross-channel consumer behavior and multi-touch marketing data can be analyzed using a framework for Marketing Attribution. It addresses the following questions: • What is Marketing Attribution and why should marketers be concerned with it? • Why is a framework for attribution the best approach? • How can marketers incorporate attribution models into integrated marketing management solutions?
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Discovering the Value of a Data Discovery Platform by Dan Vesset of IDC
Exclusive

This study, conducted by IDC examines the use and impact of data discovery technology and processes as a critical component of an organization's overall BDA solution portfolio
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EMA Report - From Collection to Operational Analytics: Teradata Unified Data Architecture
ENTERPRISE MANAGEMENT ASSOCIATES (EMA) Product Brief reviews the Teradata Unified Data Architecture solution and recognizes Teradata as a leader
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Hadoop and the Data Warehouse: Competitive or Complementary?
Exclusive

Mark Madsen of Third Nature discusses the importance of merging, not replacing, the current data warehouse environment with Hadoop and its new set of capabilities.
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TDWI Best Practices Report: Big Data Analytics
Exclusive

Phil Russom examines big data analytics, including business and technology drivers, to give users and their business sponsors a solid background in the subject.
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TDWI Best Practices Report: Big Data Analytics: Executive Summary
Exclusive

Phil Russom examines big data analytics, including business and technology drivers, to give users and their business sponsors a solid background in the subject.
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Teradata Addresses the Foundation of Big Data Analytics
Exclusive

The four pillars of big data analytics on which the technology must be built. These areas are the foundation of big data and information optimization, predictive analytics, right-time analytics and the discovery and visualization of analytics.
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