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Attribution Methods and Models: A Marketer’s Framework

This paper, written by John Lovett of Web Analytics Demystified, sponsored by Teradata Aster, explores how cross-channel consumer behavior and multi-touch marketing data can be analyzed using a framework for Marketing Attribution. It addresses the following questions: • What is Marketing Attribution and why should marketers be concerned with it? • Why is a framework for attribution the best approach? • How can marketers incorporate attribution models into integrated marketing management solutions?
TDWI Best Practices Report: Big Data Analytics: Executive Summary

Phil Russom examines big data analytics, including business and technology drivers, to give users and their business sponsors a solid background in the subject.
Teradata Addresses the Foundation of Big Data Analytics

The four pillars of big data analytics on which the technology must be built. These areas are the foundation of big data and information optimization, predictive analytics, right-time analytics and the discovery and visualization of analytics.