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Leverage the Potential of All Your Data
Deliver valuable insight to lines of business. Enable business users to make time-sensitive decisions by analyzing entire sets of relevant data. Give any user access to any analytic on any data, and empower users with actionable intelligence by simply and quickly unlocking new and valuable insights.
Business analysts can quickly run iterative analytics against a broad, deep set of data using SQL, non-SQL languages and Teradata-Aster's powerful SQL-MapReduce, which empowers business users to run MapReduce functions using standard SQL.
Teradata Unified Data Architecture is the only truly unified solution on the market, leveraging the best-of-breed and complementary values of Teradata, Teradata Aster, and open source Apache Hadoop to align the best technology to the specific analytic need; all engineered, configured, and delivered ready to run. Teradata integrates key value-add enabling technologies such as BYNET, Teradata Unity, Viewpoint, Teradata Studio, data connectors, and global support model to provide transparent access, seamless data movement, and a single operational view of your Unified Data Architecture.
The Teradata Database is the market-leading platform for delivering strategic and operational analytics throughout your organization so users access a single source of consistent, centralized, integrated data. Teradata's approach to integrated data supports the highest business value through cross-functional analysis.
Teradata Aster's SQL-MapReduce empowers business users to run MapReduce functions using SQL; enabling data discovery through iterative analytics against multi-structured data as well as structured data. Pre-packaged analytics allow businesses to quickly start their data-driven discovery.
Teradata not only integrates with open-source Apache Hadoop, but also delivers an engineered and supported Hadoop implementation that goes beyond standard Hadoop appliances. Teradata integrates Apache Hadoop with robust tools for system management, data access, and one-stop support for all Teradata products. You can use Teradata as an exclusive, secure gateway into your Hadoop system by only allowing access through Teradata SQL-H. Now Hadoop is as secure as Teradata.
The Teradata Unified Data Architecture provides transparent access for users and administrators.
Teradata provides seamless data movement throughout the Unified Data Architecture.
Teradata delivers unmatched tools for a single operational view of your Unified Data Architecture.
Head of Scoring and Segmentation Department. Telefonica Czech
A large global bank was struggling with reducing churn in profitable customer segments. A key challenge was integrating customer interaction data across multiple channels from numerous silo’ed repositories. The size of the data – billions of records per month - also made the analysis of this information a very complex exercise.Leveraging the powerful analytic capability of the Teradata Unified Data Architecture, this leading financial institution built an enterprise view of all customer interactions and identified the most frequent paths to account closure across all interaction channels. As a result, the bank reduced customer churn amongst profitable customers by 5%, simply by identifying and removing events that were causing a high number of account closures.
Technology leveraged includes:
-A Teradata Enterprise Data Warehouse for historical customer transaction, profile and product information
-Teradata Aster to analyze and discover patterns through nPath analysis
-Hadoop for loading, storing and refining data and optimizing storage costs
Gartner & Teradata Aster discuss trends, innovations & new business value
Teradata brings big data into the SQL family
Scott Gnau on the Teradata Unified Data Architecture
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Telefonica Leverages Teradata to Improve the New Customer On-boarding Process