Teradata Value Analyzer

A Transformation in Corporate Culture: Profitability calculations revolutionize the way Caixa Galicia does business

With the implementation of a Teradata system and Teradata Value Analyzer, which provides quantitative data analysis, Caixa Galicia is changing the focus of its day-to-day and long-term objectives and is now able to pursue a wide range of new commercial strategies based on its customers' as well as its own profitability.

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"Once we had the information at the contract level, Teradata Value Analyzer gave us the ability to easily calculate the profitability of the contracts."

Borja de Carlos, Director of Management Information Systems, Caixa Galicia , Teradata Magazine Online

Teradata Value Analyzer (TVA) improves your profitability analytics by calculating a behavioral-based, enterprise-wide view of value — by customer, product, sales channel or organization. Instead of traditional value averages and summary information, TVA uses detailed activity data to create more accurate measurements of profitability and help you make strategic and tactical decisions in critical functions including marketing, product management, distribution and finance.

Features & Benefits

Teradata Value Analyzer can help many vital departments in your organization:

  • Increase wallet share with effective targeting of campaigns and accurate segmentation of customers
  • Access channel value, usage and optimization
  • Design cost-effective, customer-centric offers
  • Align investment in customer servicing and relationship management
  • Minimize churn with relevant products and relationship pricing
  • Clarity of cost and expense drivers for improved cost management

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Primary Components

  • A best in class logical and physical data model
  • A graphical user interface (GUI) for business rules and parameters
  • Professional Services Consultants with Data Warehousing & Profitability Expertise

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Related Business Needs

Discover how these additional Teradata products can boost productivity and efficiency across your business:

Next Steps

Teradata Value Analyzer: Profitability Analytics

See just how quickly Teradata Value Analyzer uncovers cost drivers with easy, yet comprehensive profitability analytics.

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