Teradata Customer Data Integration

A Perfect Combination: Active enterprise intelligence raises the bar on customer data integration

Leveraging Active Enterprise Intelligence and CDI strategies can positively impact the bottom line of organizations as better knowledge eliminates unnecessary expeditures, facilitates business process improvements and increases the effectiveness of customer strategies via a robust database management system. 

Learn More

"There are a few vendors providing solutions [the ability to link comprehensive analytics in real time to the actions facilitated by operational CDI] today: for example, Teradata Corporation calls their version Active Enterprise Intelligence."

Lisa M. Loftis, Intelligent Solutions, Inc. , "CDI and Beyond: Boosting Your Active Enterprise Intelligence Efforts"

Teradata Customer Data Integration (CDI) combines technology, processes and services to help you create and maintain an accurate, timely and complete view of the customer across multiple channels, business lines and organizations. Teradata CDI is based on Teradata Master Data Management (MDM) - the only solution that enables end-to-end master data management to support customer data integration.

Features & Benefits

Teradata CDI brings together proven powerful elements as it:

  • Maintains a complete view of customers data to applications and individuals across the organization
  • Identifies duplicate customers across multiple transaction systems
  • Maintains definitive record in real time as transactional information changes
  • Applies data cleansing, matching and merging rules to create a single and complete version of the customer


Primary Components

  • CDI Reference Solution Accelerator
  • Advanced Hierarchy Management Services
  • Configurable Publishing Services
  • Model Integration
  • Customizable Workflows
  • Customer Data Model Integration
  • Data Quality Services

Review Primary Components

Related Business Needs

Discover how these additional Teradata products can boost productivity and efficiency across your business:

Next Steps

Leveraging Unstructured Data for Enterprise Intelligence: Mining Gold from a Mountain of Text

Attend this on-demand web seminar and learn how text analytics help you gain greater insight into your business practices by extracting valuable data from call-center and repair notes, claim descriptions, e-mail content and more in the Teradata system using existing BI tools.

View On-Demand Web Seminar

How can we help?

Contact us for insight and answers to your questions.

Contact Teradata