Cabela’s is the world's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. The company looked to Teradata for a system to address critical analytic needs. “Since we have gone to the Teradata/SAS integrated solution, we can now take advantage of in-database processing; take advantage of minimizing a lot of the data movement that goes on,” says Dean Wynkoop at Cabela’s. Listen to this podcast and learn how Cabela’s gains speed and flexibility through its integration. "We're spending a lot less time and energy trying to find out what the truth is," says Wynkoop, manager of data management at Cabela's. "That's a definite advantage."