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Travelocity takes travel – and customer control of travel plans – to new heights. The sixth-largest travel agency in the U.S and the largest in Europe, Travelocity embarked on a unique CRM initiative with Teradata to deliver relevant and compelling offers by personalizing the home page for customers. Success of the program is in the numbers, including 8 to 12 times better performance on campaigns. According to Debbie Doran, "They [Teradata] have been a key partner with us throughout the evolution of our CRM solution and have offered up ideas on innovative ways."
Debbie Doran, Manager of Global CRM Development, Travelocity
Teradata Travel Industry Logical Data Model
Teradata Customer Management SolutionsSee how Teradata Customer Management Solutions enable targeted offers that achieve response rates up to 60%.
See how Teradata Customer Management Solutions enable targeted offers that achieve response rates up to 60%.
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