Travelocity takes travel – and customer control of travel plans – to new heights. The sixth-largest travel agency in the U.S and the largest in Europe, Travelocity embarked on a unique CRM initiative with Teradata to deliver relevant and compelling offers by personalizing the home page for customers. Success of the program is in the numbers, including 8 to 12 times better performance on campaigns. According to Debbie Doran, "They [Teradata] have been a key partner with us throughout the evolution of our CRM solution and have offered up ideas on innovative ways."