Active Data Warehousing and CRM at Overstock.com podcast

Resource Center Podcasts
Active Data Warehousing and CRM at Overstock.com

Active Data Warehousing and CRM at Overstock.com

Bookmark

Time: 10:00

In This Podcast

"One of the insights into the business has been just analyzing our pricing data. And one of the biggest things Teradata's allowed us to do is really take a much more analytical approach at how we are pricing our products," says Sam Peterson of Overstock.com. Listen to this podcast to learn more about how Overstock.com uses its system not only for product pricing, but for an email marketing strategy that gave them a 50% lift in revenue.

About The Presenter

Sam Peterson, Vice President and CTO, Overstock.com

Sam is responsible for IT infrastructure, development, and website design at Overstock. Sam served as the Vice President, Software Development, from early 2005, and was appointed as Director, Network and Systems Engineering, in 2003, where he managed several development teams. During that time, he directed the technology team that built the Overstock.com Auctions website. Prior to joining Overstock in 1999, Sam was involved in creating several start-up internet ventures, including Fitnesoft, Inc.

Recommended Resources

Customer Relationship Management

Popular Resources

Teradata Purpose-Built Platform Family

Why Companies Choose Teradata CRM: Top Ten Reasons How You Can Expect Significant ROI

Next Steps

Teradata Customer Management Solutions

See how Teradata Customer Management Solutions enable targeted offers that achieve response rates up to 60%. You'll learn best practices for leveraging customer data and how delivering customer-driven, relevant, timely and personalized messages can help cut costs and reduce churn.

View On-Demand Seminar