Benefits of Partnership
Celebrus' real-time stream of highly detailed customer behavioural data from a brand's digital channels enables Teradata clients to maximise the value of their complementary Teradata technologies by ensuring they use the best data available to drive the best decisions possible. These include:-
- Data centralisation and Single Customer View creation feeding data directly into the Teradata's Data Warehouse.
- Real-time personalisation and offer management feeding data into Teradata Real-Time Interaction Manager (RTIM)
- Data discover and customer analytics feeding data into Teradata Aster Analytics.
- Marketing automation feeding data into Teradata Customer Interaction Manager (CIM).
Decisions and actions taken as a result of the joint Celebrus and Teradata solutions are proven to improve client engagement, enhance the customer experience and maximise business efficiencies and ultimately increase revenue and loyalty.
Celebrus Feed into Teradata
Celebrus feeds structured, individual-level online behavioural data from websites, social media and apps including mobile directly into the Teradata data warehouse every 60 seconds.
Celebrus Feed into Teradata Aster Analytics
Near real-time data feed into Teradata Aster Analytics to drive advanced customer analytics such as golden pathing, attribution analysis, product affinity and abandoned basket analysis.
Celebrus Feed into Teradata Real-Time Interaction Manager
Celebrus feeds individual-level online interaction and experience data into Teradata RTIM in real-time, i.e. within milliseconds, for use in website personalisation and offer management.
Celebrus Feed into Teradata Customer Interaction Manager (CIM)
Celebrus delivers Teradata CIM a real-time (within milliseconds) feed of individual customer interaction and experience data and then delivers the appropriate content chosen by CIM to the website or app in real-time, either in collaboration with a CMS or through Celebrus’ proprietary real-time technology. Celebrus continues to deliver data into the CIM contact history as the visitor interacts.
Celebrus Feed into Hadoop
Celebrus feeds structured, individual-level online behavioural data from websites, social media and apps including mobile directly into Hadoop every 60 seconds.
HDP (Commodity) 2.1
HDP (Commodity) 1.3.2