Carrefour Selects Teradata Data Warehouse Platform for Retail Marketing - 10/13/2008
Leading global retailer to take an enterprise approach to business intelligence
PARIS and LAS VEGAS — Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, announced today that Carrefour, the world's second-largest international retailer, based in France, has selected Teradata to support analytical business intelligence for marketing. The system will include software and hardware and will be supported by Teradata Professional Services.
The new intelligence platform will enable extensive analysis of data pertaining to customer shopping history and preferences and customer communications management. This will support Carrefour's initiatives in France to provide more complete and effective service to its millions of customers.
"Carrefour is taking a dramatic step forward in consolidating their data infrastructure to better compete on analytics and get quick, precise answers to complex business questions," said Eric Joulié, vice president, Western Europe, and president, Teradata France. "Having the best answer to any business question, any time, is a priceless economic advantage to companies that know how to create and leverage analytical intelligence."
Teradata's historically strong presence in the retail industry continues as companies modernize and integrate critical information in enterprise data warehouses. Teradata's presence in the retail business includes but is not limited to such organizations as Ace Hardware, American Eagle Outfitters, Cabela's, COOP Norden, Cortefiel, Limited Brands, JC Penney, Hallmark, hhgregg, Hudson's Bay Company, Isetan, Lowe's, Macy's, Migros Switzerland, Overstock.com, Radio Shack, Tesco Stores, Timberland, Winn-Dixie, the world's leading hypermarket retailers and the foremost fashion department store chains across North America and the world.
The world's second-largest retailer and number one in Europe, the Carrefour Group has been a partner in the day-to-day lives of more than 20 million customers in Europe, Asia and Latin America for over 40 years. With 490,000 employees worldwide, including 140,000 in France, it has developed an innovative strategy based on a network of hypermarkets, supermarkets, hard discount stores, convenience stores and cash-and-carry outlets to offer its customers the lowest prices on a large range of products and services. The Carrefour Group currently operates nearly 15,000 stores in 30 countries.
Teradata Corporation (NYSE: TDC) is the world's largest company focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the web at Teradata.com.
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