Retail Leader Cabela’s Expands Teradata System Analytical Capabilities - 4/17/2008
Teradata provides analytical insight to better understand and manage customer services
MIAMISBURG, Ohio — Teradata Corporation (NYSE: TDC), the global leader in enterprise data warehousing, announced today that Cabela's Incorporated (NYSE: CAB), the nation's largest direct marketer and a leading specialty retailer of outdoor merchandise, is expanding its Teradata system to enable more extensive analysis of data pertaining to customer behavior. This will support Cabela's initiatives to provide more precision and personal service to its millions of customers.
Cabela's Teradata system integrates data from its stores, catalog and online operations to address critical needs and provide strategic and tactical business insight. The retailer uses a variety of software tools running on Teradata to continuously improve merchandising and marketing analysis across its large and growing customer base.
"Cabela's is focused on developing the tools and analytical capabilities necessary to take the vast amount of multi-channel data available and turn it into actionable insights," said Corey Bergstrom, director of analytics at Cabela's. "The current partnership with Teradata has positioned Cabela's to provide more dynamic information to more areas of the company — and we feel this expanded partnership will provide even more flexibility in terms of data availability and ultimately, insights that can be leveraged to better take care of our customers."
Cabela's recent Teradata system expansion also includes the addition of a Teradata financial services data model for improved visibility into financial performance drivers and management. The data model establishes relevant connections pertaining to individual customers, spending details, economic data, region, store locations, promotional events and types of business impact. This helps accelerate insight for analytical questions such as the impact of certain promotional events on customer spending, correlations to payment details, customer profitability and detailed analysis of sales to merchandise, assortment, and selling channel.
Notably, Cabela's is one of very few retailers that operate their own bank. World's Foremost Bank is a wholly owned subsidiary of Cabela's, and its data resources help both organizations better understand their customers' needs and preferences.
"Retailers that compete on analytics such as Cabela's use Teradata analytical intelligence tools for smart, fast answers to complex business questions," said Ed Dupee, vice president, retail global industry solutions, Teradata. "Retailers explore point-of-sale details and inventory data to scout for new opportunities to reduce costs, raise revenue, improve marketing and build stronger customer relationships. Getting the best answer to the right database inquiry can be worth millions of dollars."
Dupee said that analytics provide competitive advantage in many ways — by revealing opportunities and risks in product bundling and affinity, market basket analysis, transactional information and supply chain data. He added that Cabela's uses Teradata Warehouse Miner and SAS tools in the Teradata environment — which is a "powerful combination."
"For example, retailers may find that they can personalize credit card statements with relevant product offers that are highly targeted to individual customers or segments — across a base of millions," Dupee said. "When you factor in cross-sell opportunities to the proposition, the possibilities become economically exciting."
Teradata's historically strong presence in the retail industry continues as companies modernize and integrate critical information by replacing limited-use data appliances and data marts as well as slow, aging legacy data systems. Teradata's presence in the retail business includes, but is not limited to, such organizations as Ace Hardware, American Eagle Outfitters, Carrefour, COOP Norden, Cortefiel, Groupe Casino, Limited Brands, JC Penney, Hallmark, hhgregg, Hudson's Bay Company, Isetan, Lowe's, Migros Turk, Migros Switzerland, Overstock.com, Radio Shack, Safeway Stores, Tesco Stores, Timberland, Winn-Dixie, the world's leading hypermarket retailers and the foremost fashion department store chains across North America and the world
Enterprise Data Warehouses produced by Teradata analyze business operations to drive better, faster decisions by providing a complete view of the business and the real-time agility to identify emerging opportunities and create competitive advantage.
About Cabela's Incorporated
Cabela's® (www.Cabelas.com) is the nation's largest direct marketer and a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise. Since its founding in 1961, Cabela's has become one of the most well-known outdoor recreation brands in the United States and has long been recognized as the World's Foremost Outfitter®. Cabela's operates as an integrated multi-channel retailer, offering customers a seamless shopping experience through its catalogs, website and destination retail stores. Cabela's also issues the Cabela's Club® VISA credit card through which it offers a related customer loyalty rewards program as a vehicle for strengthening its customer relationships.
Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the web at Teradata.com.
Share this post: