News Release

Etisalat Misr Selects Teradata Enterprise Intelligence for Customer Relationship Management - 4/21/2008

Telecommunications provider recognized for technology innovation and customer focus

Contact: Alexandra Wenglorz, Teradata Corporation - EMEA
Telephone: +49-211-506-1162

Contact: Mike O'Sullivan, Teradata Corporation - U.S.
Telephone: (937) 242-4786

LISBON, PortugalTeradata Corporation (NYSE: TDC), the global leader in enterprise data warehousing, announced today that Etisalat Misr, Egypt's latest telecommunications service provider, has selected Teradata to build an enterprise data warehouse (EDW) after a strict evaluation process including the world's best-known information technology vendors. The EDW will support Teradata's customer relationship management solution, Teradata Relationship Manager (TRM). The order included a logical data model and professional services support.

Etisalat Misr recognized the need for a powerful and advanced enterprise intelligence system that would scale and grow quickly with the business. Etisalat is also a leading mobile operator and a technology innovator, operating a Next Generation Network, providing its mobile users with a range of services and applications such as GPRS, 3.75G and Black Berry. The EDW will provide Etisalat Misr with a single view of its business for analysis across departments and systems — with a focus on customer insight.

"Customer relationship management starts with creating great customer experiences — and we are committed to providing the best. This requires technology sophistication and analytical power — of the kind we anticipate that Teradata is very capable of delivering," said Sabri Yahya, Chief Information Officer, Etisalat Misr.

"Teradata demonstrated its understanding of our unique information requirements and has a strong background in the telecommunications business as well as in detailed analytical intelligence," said Mohamed Abdelrahim, Manager Data Warehousing, Etisalat Misr.

Looking for an environment to support its growth plans in terms of scalability, availability, performance, multi-user environment and mixed workload demands, Etisalat Misr selected Teradata after several workshops, site visits and benchmark tests. With a complete view of the business and their customers, decision makers are able to streamline operations and make decisions faster.

"We are pleased to be selected by Etisalat Misr after a rigorous selection process. This is an organization known for excellence in customer service and technology innovation," said Hermann Wimmer, president of Europe, Middle East and Africa, Teradata.

"Etisalat knows that the quality of customer experiences begins with the quality of customer intelligence," said Ahmed Naguib, Teradata's account manager for Etisalat.

The latest EDW release, Teradata 12.0, includes advanced features such as high-performance parallel database technology, a cost-based optimizer, a full suite of data access and management tools as well as robust data mining software. Expert training and the advice of the industry's most experienced data warehouse consulting professionals come with the package.

The new Teradata Relationship Management software adds dramatic flexibility and simplicity for users while integrating analytical and operational customer management, leveraging active enterprise intelligence from the Teradata system with the latest Java-based software. In marketing practice, Teradata's unique approach to multi-step customer dialogs has been found to achieve much higher response rates and more profitable returns than conventional marketing approaches.

About Etisalat

Etisalat Misr is a business unit of Etisalat Corporation. Ranked by The Middle East magazine as the 6th largest company in the region in terms of capitalization and revenues, Etisalat is also 140th in the Financial Times Top 500 Corporations in the world in terms of market capitalization. Etisalat operates across 16 markets including UAE, Pakistan, Saudi Arabia, Sudan and Egypt. Etisalat offers a range of innovative services to help the individual and the enterprise. Since inception in 1976, Etisalat has been busy building the most advanced telecom infrastructure in the region. Etisalat Misr is one of Etisalat's subsidiaries in the Middle East, Asia and Africa. At the end of Etisalat's 2007, it had reported consolidated revenues for the period at AED 21.3 billion, showing an increase of approximately 31% over 2006 figures. Net Profits reached AED 7.2bn, a healthy increase of 25% on 2006. The Etisalat web site provides more business details.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the web at

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