Marketing + Data: Create a Meaningful Relationship with your Customers
Get the most up-to-date information on how to use data insights to drive customer engagement and brand affinity; creating relevant, meaningful customer interactions through data-driven marketing; breaking down information silos to get a cross-channel, 360-degree customer view and more.
Data-Driven Marketing: How to Engage Your Customers
In this Harvard Business Review webinar, Tom Redman will take a fresh look at data-driven marketing and will explore the roles and potential of integrated processes and individualized insights in better engaging customers. He will propose a tough standard for what it means to be data-driven and ask attendees to take a hard look in the mirror. He will then apply that standard to all aspects of customer engagement. Along the way, Redman will explore important implications—for example you simply cannot hope to be data-driven when organizational silos prevent you from establishing a 360° view of the customer. To better engage your customers and learn what it means to be data-driven, join Redman and HBR on January 8th.
Oracle Developers Tools User Group (ODTUG) “Kaleidoscope 2015” Conference
Teradata Corporation is a Silver Sponsor of the Oracle Developers Tools User Group (ODTUG) “Kaleidoscope 2015” Conference. Join us at the Diplomat Resort and Spa in Hollywood, Florida where Kscope15 will feature more than 300 technical sessions, five symposiums, deep dive sessions, and hands on labs over the course of five days. Teradata will be exhibiting and presenting on the topic of: “Finance, What's Your Analytics IQ? Critical Capabilities for the Evolving CFO Organization “. ODTUG is an independent, not-for-profit, global organization whose sole purpose is to keep you on the cutting-edge of the constantly changing technology landscape.