• Have you discovered a brilliant new way to use your Teradata Customer Management (TCRM) application?
• Would you like to be recognized for your outstanding accomplishment?
• Would you like to pass your discoveries on to companies in other industries to help them implement best practices?

If you answered "Yes" to any of the above questions, then you need to consider submitting an application for next year's Teradata Marketing Leadership Awards.

Launched in 2007, the Teradata Marketing Leadership Awards program allowed CRM application users from around the world to showcase their interesting and innovative implementations. Winners had the opportunity to share their stories with other CRM users at the annual User Group meeting held on Thursday, October 11, 2007 in Las Vegas. Thank you to everyone who submitted an application and congratulations to all the winners and runners-up in this year's competition.

The 2007 winners for each category were...

• CRM Innovation
• Winner — Westpac Banking Corporation
• Runner-Up — JCP Media L.P.
• Transforming the Organization
• Co-Winner — Standard Charter First Bank, Korea
• Co-Winner — Overstock.com
• Customer Strategy
• Winner — AT&T
• Runner-Up — Gjensidige
• Rising Star
• Winner — National Australia Group — Europe
• Runner-Up — Bank BPH S.A.

Stay tuned for more details on the 2008 program. Below is the planned timeline for next year's program.

2008 Timeline:

• Announcement of 2008 Program — April 21, 2008
• Deadline for submissions — August 31, 2008
• Winners notified on or before September 12, 2008

What's in it for you?
This is a great opportunity to gain the recognition you deserve from your peers in the industry for your creativity, innovation and strategic thinking.

Winners receive:

• Complimentary 2008 PARTNERS Conference pass — conference to be held in Las Vegas, October 12-16, 2008
• Beautifully engraved award, including company name and category won
• Additional recognition through press release, Teradata Magazine and Teradata.com

Judging criteria:
Our panel of independent experts in the field of database marketing, campaign management and customer strategy will be looking for examples of originality and success of the CRM or marketing initiative — including increases in revenue, retention, acquisition, cross sales and up sales with tangible bottom-line rewards. A winner and runner-up will be awarded in each category based on the following criteria:

• Challenge of business problem(s) faced
• Strategy and implementation
• Evidence of impact
• Continuance of implementation

Compete in four categories:

1. CRM Innovation — Unique implementation of CRM applications that are intriguing, interesting and demonstrate results. Submissions may include innovative programs in the areas of direct marketing, e-mail marketing, multiple-channel usage, multi-step campaigns, event-based marketing, loyalty programs, control and test splits, etc., leading to more efficient marketing spend, increased acquisition and retention as examples.
2. Transforming the Organization — Implementations that have required an organization to change their business processes to become more customer-focused. Submissions may include the challenges met and strategies and tactics employed to overcome those challenges both internal and external. Results should demonstrate directional changes in campaign and general marketing strategies to reflect a customer-driven organization.
3. Customer Strategy — Implementations with unique customer strategies driving their objectives and tactics to achieve new levels of business benefits. Submissions in this category may include unique segmentation strategies, customer programs with results leading to increased loyalty and retention.
4. Rising Star — This category showcases newer implementations (<2 years) of TCRM that are in the beginning phases of organizational change to become a more customer-centric company and whose early results of campaign initiatives are greatly improved. Submission in this category should include examples of organizational changes made, some examples of campaigns, and before and after results comparisons.

NOTE: You may compete in all categories, but a separate application must be filled out for each category.