Whether it is labeled the “data deluge” or the “data tsunami,” the fact is that data and particularly digital data is growing at exponential rates. What is interesting about this trend is not particularly the growth of data, but rather the hidden value that can be found in this data by applying data science. Companies like Aurora Health Care, Gilt Groupe, and Barnes & Noble have discovered new insights from big data for competitive advantage. And they have done it with the Teradata Aster Discovery Platform.