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Industry data models serve as maps to an organization's information. Whether you're traveling or designing a data warehouse, maps and models can help you navigate the environment and home in on the details that could influence or affect your journey.
"Teradata is a key partner for us because they are a critical enabler of our best practices in CRM and analytics. They continue bringing new partners to us as well as new opportunities for how we can use the data."
John Stewart, Senior Manager of Customer Analytics, Vodafone New Zealand , Teradata Magazine Online
As the range of available communications services expands to encompass Internet, cable and satellite, it’s critical to have a single, comprehensive view of your customers. You need a solution that allows you to efficiently capture, store and analyze that data to support your vital initiatives.
Teradata Communications Data Model represents enterprise data, data relationships, topic areas and business rules and can help you define how different types of data relate to each other. The industry data model works in conjunction with Teradata Communication Data Integration Roadmap in planning and identifying the next most valuable data to source in perspective with your corporate goals and strategies.
New features in the current release of Teradata Communications Data Model include support for:
Teradata Communications Data Model has twelve subject areas and more than 1,900 entities in 156 facets that support analytics for key business process areas including:
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