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Teradata Unified Data Architecture
Leverage All Your Data
Turning data into profit with Teradata Unified Data Architecture
Turn data into knowledge to transform performance, reliability & customer satisfaction
Marketing & Customer Service
Distribution Planning & Operations
Segmentation gets Customers Involved
Messaging that Resonates
Campaigns that Drive Program Adoption
Your customers are not all the same. One of the advantages of gathering data about your customers' energy use, geographic location, and demographics is to use it to segment them into groups with similar interests, needs, and lifestyles in order to increase the relevance of—and response to—your communications.
Today’s energy consumers are increasingly savvy about technology. While segmentation will help you identify topics of interest, ensuring that your message also engages them in a preferred format and is found in the channels they frequent—whether web, mobile, or on social media platforms—will help your message inspire action.
Utility marketers cannot affect customer engagement with limited data. To present a consistent, relatable experience, you need a 360°view of the profile for each customer across demographic, geographic, usage, and behavioral activity. With complete visibility, you’ll have the power to create campaigns that resonate with and involve customers in program adoption.
Manage Your Asset Lifecycle
Smart Planning for the Network
Optimize for Opportunity
Providing an uninterrupted power supply is dependent upon the health of a utility’s infrastructure. Asset data is captured across the energy supply chain at different time intervals, at multiple points on the grid, and at each point of use. Optimizing asset utilization is dependent on the level of data integration you can rely on for insights that inform asset lifecycle management.
True data integration provides predictive insights that help Operations & Planning to improve demand response, load management, asset maintenance and the incorporation of new customers into the energy supply chain. The ability to ask “what if?” rather than “what happened?” is transforming the optimization and efficiencies available for utility operations.
Using smart data to adapt to changing industry demands is becoming an integral requirement for utilities that must balance operations against the need to provide the best prices and service to customers. The accuracy of operational decisions made possible by advanced analytics allows utilities to capitalize on the growing complexity of next-generation opportunities.
Data Mining & Analytics
Data integration is about the importance of using more than one kind of data to find contextual insights that enable decisive action. IT’s focus on transforming data into knowledge is helping utilities improve performance and find new ways to achieve bottom-line results that cost-cutting alone cannot address.
When integrating data, it’s important to consider how the information from each system, sensor, or meter can be applied to support business objectives. A utility's logical data model enables bi-directional transfer of information between systems and the data warehouse to gain the most advantage from operational data and analytics capabilities.
Data governance is the business-driven oversight of enterprise information. Sharing data across the enterprise—in meaningful, consistent, and useful ways—increases the trust in company data that’s essential for data-driven business decisions. The consistent presentation of data drives the best decisions from the most accurate insights available when data is managed as a business asset.
Spending time building data models takes time away from using the data to inform business decisions by answering critical questions that uncover problems, trends, and patterns that affect business. With tools to help you analyze detailed data without moving the data, utilities can speed the time to better decisions driven by business objectives.
Lead Forecast Analyst, Strategy and Business Planning
A snapshot of Big Data at OGE includes 52 million meter reads per day, which eventually will more than double, and an integrated operations center, which is forecast to receive up to two million event messages per day from wide area networks, AMI, meter alarms and outage management systems.
The installation of a distribution management system (DMS) also will send mega-streams of data into the integrated operations center. An outage management system and integrated volt/VAR control program adds yet more data to the mix.
PG&E will discuss trends in data and analytics in the utility industry.
The European energy industry is complex and fast changing, and one leading provider recently turned to Teradata for help with retaining customers, opening new market segments.
Get up close and personal with UAI and Nationwide
Learn How SCE helps Customers become Smart Energy Consumers - Tom Walker addresses Customer Analytics
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